Mayan Families – Campaign Video

Apr 11 2017
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Mayan Families Campaign Videos

Fundraising Videos that Make a Difference

Original Recording Date: Jun-Nov 2015 | Published: April 11, 2017 by PICSPORADIC 

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Mayan Families Campaign Video

Lake Atitlán, Guatemala

During my work with Mayan Families in Guatemala I produced and edited over a dozen campaign videos to generate support for programs in need.

The videos were multi-purpose with the objective of educating, inspiring and thanking donors that had contributed. The videos feature custom animation and an upbeat feel to inspire people to get involved.

The campaigns with Global Giving and Living on one enjoyed great success -many times exceeding their initial goal.

Step Up for 200 Students in Guatemala Campaign

$10,000 Raised

Thank you video celebrating the successful campaign of nearly 100 donors to provide 200 students with a new pair of shoes.

Without shoes, impoverished Guatemalan children cannot safely walk to school. This basic item can be a barrier for many children, limiting their access to various opportunities including education. Giving children shoes is a gift that physically allows them to access education and in turn the opportunity to break the cycle of poverty.

Live Below the Line Campaign

$40,000 Raised

The Live Below the Line campaign challenges individuals across the world to eat and drink on $1.50 a day for 5 days. Participants use their experience to raise awareness of the lack of choice faced by 1.2 billion people who currently live below the extreme poverty line, and raise vital funds to combat it.

This video follows Mayan Families staff member Juan Haro as shops for food at the local market in Panajachel. Most of the families the organization works with live on much less than $1.50 for all expenses, every single day.

Elderly Feeding Center Campaign

$25,100 Raised

This video supported a Global Giving campaign that helped to save an elderly feeding / community center in San Jorge la Laguna, Gautemala. The video served to educate and inspire with an urgent message about the effects malnutrition in Guatemala.

The Mayan Families Feeding center in San Jorge provides neglected elderly and abandoned children in critical need – populations most at risk for malnutrition – with a nutritious meal in a safe, nurturing environment every day. Without this center, 57 elderly and 15 kids in critical need will go hungry; the elderly’s health will continue to deteriorate and children’s growth will be stunted.

Equipment / Stats:

Lumix GH3
Lumix GX-1
GoPro Hero 3
4 months
24fps 1080p
Adobe Premiere
After Effects
Tascam Audio Recorder
Sennheiser ew 100 ENG G3


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